TAPAS can enlarge your brain...
and extend your life
August 11, 2008
otably, boredom in the minds of that body of consumers who sustain 95 percent of our 5,000-plus wineries for no better reason than the fact that they find wine “interesting” and are willing to pay handsomely to explore their chosen interests. These are the so-called “wine enthusiasts” who have been the lifeblood of our tenuous North American wine culture. Simply put, when consumer ennui hits these folks, this industry is fried.