It didn’t start out that way, but over time, Rancho Zabaco has become one of the most successful Zinfandel brands. Today, teamed with Sauvignon Blanc, it’s a winning combo with a distinct AVA focus.

We interviewed Gallo’s Director of Fine Wine Marketing, Kristina Kelley, and Rancho Zabaco winemaker, Eric Cinnamon, to learn how they created a brand image which allowed evolution, and concentrated on both appellation and consumer preferences.