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Feature Article

Oakencroft Vineyard and Winery in the Monticello AVA

The Monticello AVA was named after
Thomas Jefferson's plantation and mansion
of the same name. Jefferson was America's forefather of viticulture.

Monticello (AVA)

Realizing Jefferson’s Dream:
Oakencroft Pioneers Great Wine in Virginia

An in-depth interview with Virginia vineyard pioneer Phillip Ponton reveals the history and future of wine from this most historic of American winegrowing regions.

by Barbara Ensrud
April 30, 2007

Phillip Ponton has been Vineyard Manager at Oakencroft Vineyard and Winery Oakencroft for 25 years, so he has been intimately involved in the evolution of the Monticello appellation from its beginnings. Oakencroft was one of the pioneer wineries in the region, founded in 1983 by Felicia Warburg Rogan and the late John Rogan of Charlottesville.

Nestled against a hillside vineyard across a pond that native waterfowl call home, with Black Angus cattle grazing in adjacent meadows, Oakencroft welcomes a steady stream of visitors to Charlottesville and Jefferson’s Monticello. The winery is best known for Merlot, Chardonnay, Petit Verdot, Chambourcin, Jefferson Claret (a red blend) and the dessert wine, Sweet Virginia.

Ponton oversees the 14-acre vineyard at Oakencroft, as well as the purchase of grapes from growers within the Monticello appellation. This month, Ponton will retire from his position at Oakencroft but continue viticultural consulting for local vineyards and start-up ventures.


Barbara Ensrud (BE): How did you come to Oakencroft, and what was it like in the early years?

Phillip Ponton (PP): I grew up in this area on a cattle farm that my family has owned since the 1840s. In the mid-70s, I met Gabriele Rausse, who was sent here from Italy by the Zonin family to start Barboursville Winery. I got my first taste of viticulture helping Gabriele plant the early vines at Barboursville. After that, I had various jobs at nuclear plants and oil rigs around the south, but then my wife and I wanted to come back to Virginia.
Phillip Ponton
After 25 years as vineyard manager at Oakencroft Vineyard & Winery, Phillip Ponton retires this year.


When the owners of Oakencroft needed someone to help start the vineyard, Gabriele recommended me. I was hired on April 21, 1982—I remember it clearly because it was the beginning of a very different life for me. The transition from an offshore oil rig in Texas to sitting across the table from John and Felicia Rogan was pretty dramatic; they were the most sophisticated and glamorous people I had ever worked with.

The Rogans had a one-acre vineyard near their house and rose garden, half Chardonnay and half Seyval Blanc. The winery was under construction on another part of the property with a vineyard laid out on the hill rising behind it. That spring we planted 2200 Chardonnay vines and 2200 Seyval Blanc. In the four to five years following, we planted various varieties every spring or fall until we filled about 17 acres.

BE: Albemarle County was an untried region for wine grapes, wasn’t it? What were the biggest challengers that growers faced?

PP: During the early years, I was caught up in the wave of excitement surrounding the Virginia wine industry, meeting the people in Albemarle and surrounding counties who were passionately engaged in this new - for us, anyway - agricultural endeavor. The learning curve proved to be steep, but I think it was the passion and excitement that powered us through all the mistakes we made. The biggest one was planting grapes on land we happened to have instead of finding the right site.

One of our earliest mistakes at Oakencroft was the disastrous planting of Merlot and Cabernet Sauvignon. Not only was the site too low, making our notorious spring frosts a problem, the rich soil created too much vigor. We eventually pulled out all the Merlot and Cabernet, replacing them with Chambourcin and Traminette - both now profitable varieties for us. We stand now at 11 acres of hybrids and 3.5 acres of vinifera. We later added back the Merlot and Cabernet Sauvignon, both up the hill now, with better drainage and better clones.

BE: What would you say was the turning point for vinifera in Virginia - the point at which it was felt that it was the direction to go in producing wines that would gain attention for Virginia?

PP: It’s difficult to say exactly when the turning point came. Even in the early eighties, we didn’t really know what we were doing - or what to do with what we had. We got a tremendous boost in technical expertise in 1985 when Tony Wolf (a Cornell-trained viticulturalist) and enologist Bruce Zoecklein were hired by Virginia Tech. It was then that the science of matching varieties, rootstocks and clonal selection started. Without question, the Virginia wine industry wouldn’t be where it is today without their guidance. Other factors included getting more temperature control during fermentation to get better aromatics. We also went to gentler fruit handling. In the early days we had an old screw press which ground up everything, including pips and bits of stem. Now we do smaller lots, use sorting tables, and have a gentler press. We do much less pumping over now. We start fermentations cold, then rack off the lees into barrels and don’t do any pumping until time for bottling. We pay greater attention to different yeasts, and even use some native yeasts that add depth and complexity.

Another huge difference is in bottling. Most of the smaller wineries, including Oakencroft and even some of the larger wineries, began using mobile bottling lines around 10 years ago. I shudder when I think back on our primitive early bottling procedures - by hand, which resulted in oxidation.

These changes resulted in better wines, so that by the late eighties, some good wines - Chardonnay, Merlot - were being made that got media attention in Washington and New York and elsewhere nationally. That created interest in the area and people with money started looking for land to plant vineyards and start wineries. Land prices were a lot more reasonable then, but today people are still buying land and putting in new vineyards. They’re making a new map of the Monticello Wine Trail this spring to reflect the growth in wineries. The biggest changes, however, have been in viticulture. Our mantra has been “winemaking is done in the vineyard.”

BE: In your 25 years of viticultural experience in Albemarle County, and specifically Oakencroft, what have been the most significant challenges?

PP: It’s been a continuous journey of discoveries, and still is. Our big challenge here is rain during harvest, so choosing sites for good drainage is critical. The granite-based clay soil here soaks up and retains water. Cab Franc is a good example; grown on water-retentive bottom land it does poorly, but on upland sites where drainage is better, it grows well. People are now going to old orchard sites on hillsides to plant vineyards. They’re also using drain tiles to drain off excess water from flatter sites.

Growers are seriously trying to keep vine size down to reduce vigor, which allows us to cut down on doing three to four hedgings a season. There are two schools of thought here: one leans to dense planting; some are narrowing to four feet between vines, and seven between rows. I’m looking for five feet between vines, nine or ten feet between rows which our equipment can handle.

Another way to increase competition for nutrients and keep vines smaller is to allow grasses and cover crops under the vines and between rows. I used to keep the vineyard immaculate, using herbicides to kill off weeds and undergrowth but I stopped that, and even plant clover in some parts of the vineyard to take up some of that soil richness. We also limit yields pretty severely. Chambourcin, for instance, will easily yield five tons or more per acre, but we hold it to two and a half and get more flavor and deeper color.

We manage canopy, too. The trellising here is Smart-Dyson, with some shoots going straight up but others draping over in a ballerina effect. I have found, too, that if I pull leaves on the east side of trellis but not on the western side, the grapes are shaded from the hot afternoon sun and in late season I get better balance and even ripening.

Monticello
References to Thomas Jefferson’s vineyard plantings at Monticello were a significant historical aspect in the granting of the Monticello AVA.
BE: What were the main criteria used in delineating the Monticello AVA?

PP: In the early eighties, Felicia Rogan founded the Jeffersonian Wine Grape Growers Society, dedicated to the advancement of wineries in the area around Monticello where Jefferson first tried to establish vineyards. The Society was a driving force in getting the appellation approved in the mid-eighties. It was originally drafted to contain Albemarle and the southwestern part of Orange counties and bordered by four major rivers: the James, the Rockfish, the Mechums and the South Fork of the Rivanna. At its core is the belt of the Davidson Starr Soil Association running on the southwestern mountains and including Monticello Mountain, thus connecting it closely to Thomas Jefferson.

There were historical references cited about the Monticello Wine Company winning medals in Europe from 1873 to 1920s and Thomas Jefferson letters that referred to plantings at Monticello. Initially it was intended to encompass around 300,000 acres but over the years it has expanded to 800,000, and will soon include Madison County to the north.

BE: What are the distinctive aspects of the Monticello AVA that differentiate it from other growing areas of Virginia?

PP: The soils here are granite-based with heavy clay. In the Shenandoah Valley AVA, limestone is more dominant. We have more degree days than Shenandoah but fewer than the Northern Neck AVA to the northeast. Here also we are more subject to fall rains, especially after east-coast hurricanes. But the biggest impact of the Monticello AVA is the historical aspect of Thomas Jefferson. That is what brings recognition. People flock to the Monticello region.

BE: Has the Monticello appellation proved a useful marketing tool for wineries in the AVA? Do they use it on the label?

PP: You can tell by the growth here and the expansion of the AVA, that it is considered a great tool for selling wine, because it has an immediate historical reference, as well as being specific to the area. We certainly use it on Oakencroft labels. In fact, I don’t know of any winery that doesn’t use it on their labels.

BE: In your view, what vinifera varieties do best in the Monticello appellation?

Oakencroft Viognier PP: Just about everybody does Merlot, but success is very site specific. Chardonnay is increasingly good, and Viognier is a comer, with grapes going for $2000 a ton. Petit Verdot is producing some really interesting reds, both on its own and as a blending component. The new darling is the white Petit Manseng. It’s the last variety we pick. It does well in the vineyard, with loose clusters that hang forever. Rain doesn’t seem to hurt it - people are making sweet wines or dry; there’s a lot of experimentation with it. It may be the next Viognier.

BE: How strong are hybrids and native grapes in Virginia? What do you think the future holds for them and what challenges do they face?

PP: I think their presence here is important and will remain so, though vinifera will dominate because that is what drives the wine market. But we’ve gotten a handle on varieties like Chambourcin and Seyval Blanc. There’s talk about Norton all over the place. Style is an issue, but there’s a lot of interest in it - Chrysalis Vineyards has 30 acres up at Middleburg, Keswick has 15 acres here in Monticello, I’m growing an acre of it on my land. Personally, I don’t see it as viable in the thousands of cases, but more like several hundred—having it available in the future as a genuine Virginia product.

BE: Do you see a significant style emerging in Monticello, one that is peculiar to your growing area, or different from other parts of Virginia?

PP: There’s more emphasis here on reds than in other areas. People are really trying to focus on reds, and we’re getting to where we can get them ripe now through cellar techniques and viticulture. We get better color through cold-soaking, extended maceration, reduced yields and greater use of color-rich varieties in blending. We’ve learned how to handle wet years like 2003 when the grapes are diluted. People use the saignee technique, bleeding off free-run juice to make rose, leaving deeper color for the red wine.

BE: What developments do you see emerging in the Monticello appellation in the next 5 to 10 years?

PP: There is a big trend to making “ice wines” — we can’t call them that, but taking certain hybrid varieties - at Oakencroft we use Traminette and Vidal-Blanc - we grow both - and freezing the grapes to make sweet wines. We sell it in half bottles for $20 - and we sell out.

Most important is the evolving relationship between wineries and independent growers. What will propel us to better wines is that relationship - wineries who work with growers and formulate contracts which specify “this is the quality I want, the tonnage I want, and we’ll pay for four tons when we only want two.” This spreads the risk between grower and winery, which is more fair.

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Our vines are maturing as well. I do believe that with older vines, if you can keep them healthy, you get more depth and complexity. Growers, too, have grown more intuitive about the needs of the vineyard. They have better insight into what their vines are producing and when to pick, picking individual blocks when they are ready - a real symbiotic relationship is developing, and that bodes well for the future.
Get a taste of Oakencroft wines. Read Barbara Ensrud’s reviews of
Oakencroft's 2004 Merlot Reserve and 2005 Chambourcin.


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